How did Gojob seduce its prospects in the context of an ABM campaign that was as tasty as it was unprecedented?
Tasty and original... it's not me saying it, it's Gojob as part of its campaign. Because using gifting for prospecting always seems intriguing you, we tell you everything in this article.

Tasty and original... it's not me saying it, it's Gojob as part of its campaign. Because using gifting for prospecting always seems intriguing you, we tell you everything in this article.
- How can you be sure that spending a prospecting gift budget will be profitable?
- How can I be sure that the package will be received?
- And finally, how can I be sure that my message will be well understood?
These are the questions we ask ourselves before launching a prospecting campaign with gifting technology, and we will answer them for you.
A profitable action, if and only if, the message is relevant!
As part of a prospecting campaign, it is essential to get a coherent message across. To build it, it is important to carefully study your business objective.
At Gojob, a temporary employment agency just celebrating its raising of 25 million euros, their main objective is to get in touch with decision-makers at major industrial sites. You guessed it... the marketing strategy behind this issue is Account Based Marketing.
“Account Based Marketing is a strategy that consists in creating a campaign. ultra-personalized To attract The attention of a company which seems to you to have great potential.” ABM guide
They therefore decided to send a box carrying the message to a targeted group of decision-makers: our collaboration will be as new and tasty... as this gift! Enough to intrigue the recipients.
A box that perfectly conveys the message and the brand image!
The JeudiMerci teams accompanied Gojob to choose the object that best fits their story. For this, they selected the box of 18 Oacao chocolates. A high quality product, made by the world chocolate champion, Pascal Brunstein. As the chocolate maker likes to point out, his creation is original and innovative; which fits perfectly with Gojob's brand image.
The ultra-personalization possible on the box and the chocolate itself, offers a major advantage in the context of a prospecting campaign. Here, without a doubt, you are getting people talking about you during the coffee break. The card attached to the package is also a source of information: the powerful message explains why Gojob would be the best partner and what are its advantages.


The conversion of your prospects and the follow-up of their actions
The QR Code added to your postcard will be the key to the link between offline and online. It is necessary to offer a redirection that is attractive to optimize the scan rate, which is on average 38%. As part of Gojob, they made the choice to offer to test their service for free and easily by scanning the code.
Scan tracking is done directly online on the JeudiMerci application. You can see who carried out the action, and trigger a webhook to get an alert directly to the sales department who can call the person back immediately. A perfect icebreaker that ensures an interesting conversation between the prospect and the salesperson.
The campaign in figures
- Campaign: 3 series of mailings planned to prospects from sales representatives.
- Statistics:
- 7.5% of appointments of new leads,
- 7.5% of renewed contacts from prospects lost in the past,
- 37.5% interest in its solution.
A big thank you to our customer who, following her feedback, declares that she loved the platform for tracking shipments and being “”Glad to have found a company to relieve her“. And we are happy to support you. ❤️